Elevate your business
>> Learn how you can benefit from a Freelance Strategy and Business Development Lead.
Partner with Nidaa
Take advantage of a multidisciplinary approach, rooted in corporate strategy and cultural insight.
At 23, Nidaa launched a three-level gallery that was featured in 12 art publications within just three months. She was recruited by a leading consulting firm to produce strategy & leadership incubators for Deloitte's C-Suite clients. Now, Nidaa brings her insights to support startup founders.
Calling all Consumer Facing, Culturally Driven, or Community Oriented Startups
How well have you optimized your position in the market relative to competitors?
Nidaa deeply understands cultural relevance with the sophisticated consumer as a tastemaker in New York City's competitive art scene, with roots from KCD PR and Production, and a global upbringing spanning Europe, US and MENA. Bridged with world class business experience at Deloitte -exposure to prominent challenges and expert solutions pertinent to Fortune 100 clients of various industries, she brings a tasteful and strategic approach to executing business objectives.
Let's improve your business outcomes together.
Recommendations
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Derrick Thomas, Vice President, Innovation Economy - Startup Banking @ J.P. Morgan | 2x Founder | Investor
"I had the pleasure of working with Nidaa, whose strategic insight and exceptional speed made her an invaluable asset to our team. She consistently demonstrated initiative, leveraging competitive ai tools to streamline workflows and enhance overall efficiency, while always keeping larger business goals in mind. Nidaa has a natural leadership ability, driving initiatives forward and aligning efforts with objectives. Her approach is proactive, solutions-focused, and adaptable—qualities that make her an ideal strategic partner. Any founder would find a trusted, capable right hand in Nidaa."
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Tyler Dean, VC, Growth Equity and LP investor. 3x VC-Backed Startup & Startup Studio Founder. Founder of Confluence.VC Community with 2k+ VC members and 10k subscribers.
"Nidaa brings valuable ideas and an ownership mindset, with the ability to go from zero to one. She's also good at identifying and communicating the details of complex processes."
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Charlie Sims, Deloitte Business Development Senior Manager
"She is obviously strategically
minded and savvy at jumping in with both feet when it comes to the unfamiliar." -
Grace Bukunmi, Creative Director, Producer
"I enjoyed watching Nidaa flourish as a leader... not by claiming authority, but by always offering a helping hand and providing her skills to do so.
Nidaa has a brilliant way with people and can charm even the most scrupulous clients and managers. I've often seen how she breezes in a room, sometimes during a chaotic moment, and calms
down all tension by offering a listening ear and acute mindfulness.Her eagerness to learn coupled with her humility to follow makes her the ideal candidate for any job."
Services
Taking you from zero to one
Management Strategy ‧ GTM Strategy ‧ Monetization Strategy ‧ Pitch Decks ‧ Investor Research ‧ Competitive Intelligence ‧ Business Development ‧ Partnerships ‧ Cultural Positioning ‧ Cultural Relevance ‧ Events Marketing ‧ Outbound Marketing ‧ Press ‧ Digital Media ‧ Digital Editorial Content
Case Studies
Leading Financial Institution VP and Multi-Venture Support
Objective: Provide comprehensive strategic support across multiple ventures, including a private members club startup, business development consulting for startups, and initiatives within a leading financial institution.
Achievements:
- Investor Research & Fundraising Support:Conducted in-depth research to identify and prioritize relevant investors for a startup, contributing to the startup’s ability to secure the necessary capital.
- Cultural Relevance & Event Planning: Engaged in the planning and execution of culturally relevant events at a leading financial institution, particularly those at the intersection of art and fashion. Collaborated with internal teams to align these events with the institution’s brand and strategic goals, enhancing cultural presence and client engagement.
- Brand Development & Strategic Partnerships: Led the recruitment of a brand development agency, ensuring alignment with the client’s vision. Played a key role in securing partnerships and identifying leaders to drive the club’s programming, contributing to its growth and market positioning
Impact: These contributions have provided critical support across multiple ventures, from fundraising for startups to enhancing cultural relevance within a major financial institution, taking on leadership roles in recruitment, and partnership development. This comprehensive support has allowed the client to focus on high-level strategy while ensuring the success of each individual project.
ArtMatic Art Investment Strategies
Objective: Strengthen Artmatic’s brand presence and optimize client engagement while introducing scalable revenue streams.
Achievements:
- Strategic Partnerships & Sponsorships: Successfully secured two major corporate partners in the finance and wealth management sector, facilitating collaborative events and a sponsorship to support a key initiative expanding the firm’s reach within the art and finance sectors.
- Operational Efficiency: Developed and launched a streamlined email communications, enhancing the firm’s communication strategy by delivering curated content directly to clients. This initiative significantly improved client engagement and operational efficiency.
- New Revenue Stream: Initiated a subscription-based newsletter service targeting a broader audience, projected to generate a significant increase in monthly revenue while expanding the firm’s market reach.
Impact:These efforts have reinforced Artmatic’s brand presence, expanded its network through strategic partnerships, and introduced scalable new revenue streams, positioning the firm for sustained success.
FIX8 - Consulting Agency for High Profile Entrepreneurs and NFL Athletes
Objective: Support the consulting agency in securing new clients, developing revenue streams, and enhancing the public profiles of entrepreneurs and NFL athletes.
Key Achievements:
- Client Acquisition & Proposal Development: Played a key role in developing proposals that secured new clients, including entrepreneurs and NFL athletes, contributing to the agency’s growth.
- Talent Sourcing & Recruitment: Successfully recruited social media strategists, management agencies, and PR agents to enhance clients’ visibility and revenue potential.
- Brand Partnerships & Speaking Engagements: Led outreach efforts to secure brand partnerships and speaking engagements for clients, helping them establish new revenue streams and gain industry recognition.
Impact: These initiatives significantly contributed to the agency’s growth, helping clients transition into new revenue-generating roles and build strong public profiles.
Thousand Fell - Circular Retail
Objective: Drive brand growth and community engagement for a sustainable footwear startup.
Key Achievements:
- Market Positioning: Utilized data-driven insights from Gen Z market research to inform strategic decisions, contributing to the brand’s strong market positioning in the sustainable retail space.
- Competitive Intelligence: Conducted weekly competitive intelligence reports, analyzing competitor strategies and presenting actionable insights to the founders including tailored recommendations on how to apply these strategies within the context of Thousand Fell’s unique brand positioning.
- Emerging Technology Adoption: Drove adoption of the Geneva app, an emerging platform for community engagement, to foster a vibrant, interactive community around the Thousand Fell brand. This platform enabled real-time communication and collaboration among brand enthusiasts
- Content & Social Media: Supported targeted campaigns, influencer gifting, and social media strategy that significantly increased the brand's social media following by 86% in just three months, driving greater brand visibility and customer loyalty.
- Partnership Development: Played a key role in establishing partnerships with mission-aligned influencers and community leaders, enhancing the brand’s reach within the Gen Z market.
Impact: These efforts not only accelerated the growth of Thousand Fell’s online community but also solidified the brand’s presence in the competitive sustainable fashion market, positioning it for continued success.
HNH Gallery Founder
A "cheat sheet for who's up and coming in NYC" - Sight Unseen.
As a newcomer to the art world and recent NYU graduate, Nidaa created a gallery brand that landed itself in the forefront of NYC's competitive art scene.
Rapid Market Entry through:
- Omnichannel Sales
- Global Tech Platform Partnerships
- Events Marketing
- Media Relations