A unique blend of corporate strategy and cultural insight.

Empowering Startups with Strategic Insight and Cultural Relevance

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Nidaa

Strategist & Art Entrepreneur

At 23, Nidaa launched a three-level gallery that was featured in 12 art publications within just three months. She was recruited by the world’s top consulting firm, where she specialized in supporting C-Suite Executives with management strategy initiatives. Now, Nidaa is focused on supporting startup founders.

Partner with Nidaa

Nidaa holds cultural relevance as a tastemaker in New York City's competitive art scene. Bridged with world class business experience at Deloitte -exposure to prominent challenges and expert solutions pertinent to Fortune 500 clients of various industries, she brings a tasteful and creative approach to executing business objectives.

Her service offerings include the following:

Management Strategy ‧ Go-to-Market Strategy ‧ Business Development ‧ Partnerships ‧ Cultural Positioning ‧ Cultural Consulting ‧ Events Marketing

Case Studies

Leading Financial Institution VP and Multi-Venture Support

Objective: Provide comprehensive strategic support across multiple ventures, including a private members club startup, business development consulting for startups, and initiatives within a leading financial institution.

Achievements:

  • Investor Research & Fundraising Support:Conducted in-depth research to identify and prioritize relevant investors for a startup, contributing to the startup’s ability to secure the necessary capital.
  • Cultural Relevance & Event Planning: Engaged in the planning and execution of culturally relevant events at a leading financial institution, particularly those at the intersection of art and fashion. Collaborated with internal teams to align these events with the institution’s brand and strategic goals, enhancing cultural presence and client engagement.
  • Brand Development & Strategic Partnerships: Led the recruitment of a brand development agency, ensuring alignment with the client’s vision. Played a key role in securing partnerships and identifying leaders to drive the club’s programming, contributing to its growth and market positioning

Impact: These contributions have provided critical support across multiple ventures, from fundraising for startups to enhancing cultural relevance within a major financial institution, taking on leadership roles in recruitment, and partnership development. This comprehensive support has allowed the client to focus on high-level strategy while ensuring the success of each individual project.

ArtMatic Art Investment Strategies

Objective: Strengthen Artmatic’s brand presence and optimize client engagement while introducing scalable revenue streams.

Achievements:

  • Strategic Partnerships & Sponsorships: Successfully secured two major corporate partners in the finance and wealth management sector, facilitating collaborative events and a sponsorship to support a key initiative expanding the firm’s reach within the art and finance sectors.
  • Operational Efficiency: Developed and launched a streamlined email communications, enhancing the firm’s communication strategy by delivering curated content directly to clients. This initiative significantly improved client engagement and operational efficiency.
  • New Revenue Stream: Initiated a subscription-based newsletter service targeting a broader audience, projected to generate a significant increase in monthly revenue while expanding the firm’s market reach.

Impact:These efforts have reinforced Artmatic’s brand presence, expanded its network through strategic partnerships, and introduced scalable new revenue streams, positioning the firm for sustained success.

FIX8 - Consulting Agency for High Profile Entrepreneurs and NFL Athletes

Objective: Support the consulting agency in securing new clients, developing revenue streams, and enhancing the public profiles of entrepreneurs and NFL athletes.

Key Achievements:

  • Client Acquisition & Proposal Development: Played a key role in developing proposals that secured new clients, including entrepreneurs and NFL athletes, contributing to the agency’s growth.
  • Talent Sourcing & Recruitment: Successfully recruited social media strategists, management agencies, and PR agents to enhance clients’ visibility and revenue potential.
  • Brand Partnerships & Speaking Engagements: Led outreach efforts to secure brand partnerships and speaking engagements for clients, helping them establish new revenue streams and gain industry recognition.

Impact: These initiatives significantly contributed to the agency’s growth, helping clients transition into new revenue-generating roles and build strong public profiles.

Thousand Fell - Circular Retail

Objective: Drive brand growth and community engagement for a sustainable footwear startup.

Key Achievements:

  • Market Positioning: Utilized data-driven insights from Gen Z market research to inform strategic decisions, contributing to the brand’s strong market positioning in the sustainable retail space.
  • Competitive Intelligence: Conducted weekly competitive intelligence reports, analyzing competitor strategies and presenting actionable insights to the founders including tailored recommendations on how to apply these strategies within the context of Thousand Fell’s unique brand positioning.
  • Emerging Technology Adoption: Drove adoption of the Geneva app, an emerging platform for community engagement, to foster a vibrant, interactive community around the Thousand Fell brand. This platform enabled real-time communication and collaboration among brand enthusiasts
  • Content & Social Media: Supported targeted campaigns, influencer gifting, and social media strategy that significantly increased the brand's social media following by 86% in just three months, driving greater brand visibility and customer loyalty.
  • Partnership Development: Played a key role in establishing partnerships with mission-aligned influencers and community leaders, enhancing the brand’s reach within the Gen Z market.

Impact: These efforts not only accelerated the growth of Thousand Fell’s online community but also solidified the brand’s presence in the competitive sustainable fashion market, positioning it for continued success.

HNH Gallery Founder

As an outsider to the art world and recent NYU graduate, Nidaa created a gallery brand that landed itself in the forefront of NYC's competitive art scene. Labeled as a "cheat sheet for who's up and coming in NYC" by Sight Unseen.

Featured in Architectural Digest, New York Times' Curbed Magazine, Hyperallergic, Hypebeast, The Design Edit, Surface Magazine, Grazia Magazine, Sight Unseen, Domino, and Print Magazine.

Omnichannel Sales Strategy, Global Tech Platform Partnerships, Rapid Market Entry, Events Marketing, Media Relations
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  • Charlie Sims, Deloitte Senior Manager

    "She is obviously strategically
    minded and savvy at jumping in with both feet when it comes to the unfamiliar.

    ...She asked thoughtful,
    beyond-the-obvious strategic questions as she sought to understand our process and the way we interact."

  • Alexa Rubinich, Deloitte Manager

    "Nidaa operated as my “right hand” teaming closely with me on day-to-day initiatives to enhance our account strategy.

    She produced quality work, paying close attention to detail, and asked value-add questions."

  • Grace Bukunmi, Creative Director

    "I enjoyed watching Nidaa flourish as a leader... not by claiming authority, but by always offering a helping hand and providing her skills to do so.

    Nidaa has a brilliant way with people and can charm even the most scrupulous clients and managers. I've often seen how she breezes in a room, sometimes during a chaotic moment, and calms
    down all tension by offering a listening ear and acute mindfulness.

    Her eagerness to learn coupled with her humility to follow makes her the ideal candidate for any job."

  • Tyler Dean, Venture Capital Investor and Serial Entrepreneur

    "Nidaa excels as a project manager and is very receptive of feedback which she tends to ask for and makes time for in check-ins. Her ability to uplift company culture and motivate teams has made her a pleasure to collaborate with. She brings valuable ideas and an ownership mindset, with the ability to go from zero to one. She's also good at identifying and communicating the details of complex processes."